The Black Rooster, where legend meets identity

The symbol that captures the true soul of Chianti Classico

From legend to label: a timeless Tuscan tale

An icon of Chianti Classico, the Black Rooster traces back to a medieval legend. To resolve the territorial dispute between Florence and Siena, two knights were set to ride at dawn at the crow of their roosters. The Sienese chose a white one, the Florentines a black one kept hungry. The Black Rooster crowed first, giving Florence the advantage and securing the land.

Today, it’s more than a symbol. It’s a seal of quality and origin. Every bottle of Chianti Classico DOCG bearing the Black Rooster stands for a centuries-old heritage, a deep respect for the land, and a promise of excellence from vineyard to glass.

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