The New Vallepicciola Wine Club

The hospitality area resulting from the partnership between the winery and ACF Fiorentina.

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The new Vallepicciola Wine Club at the Artemio Franchi Stadium.

Introducing the Vallepicciola Wine Club, an exclusive lounge at the Artemio Franchi Stadium in Florence. This new prestigious hospitality area is the result of an ongoing collaboration between Vallepicciola and ACF Fiorentina, offering a unique experience for the Fiorentina partners.

The Vallepicciola Wine Club will provide a comprehensive experience, allowing guests to dive into the Vallepicciola universe by tasting our fine wines and enjoying the stunning visual design of the lounge. The official opening took place on August 22 coinciding with the Play Off match, valid for qualification to the next Conference League, against Puskas Academy.

Spanning 200 square meters, the "Club" can accommodate up to 150 seated guests and will serve as the hub for Vallepicciola hospitality during all Serie A, Coppa Italia, and Conference League pre- and post-match events. For this special occasion, Vallepicciola, already featured on the stadium's wine list last season, is expanding its tasting offerings to include: Pievasciata Spumante Brut, Pievasciata Chardonnay IGT Toscana, Pievasciata Rosso IGT Toscana, and Chianti Classico, one of Italy's most prestigious denominations.

"We are extremely proud and honoured by the progress we've made and excited to invest new energy, ideas, and resources into the Vallepicciola Wine Club. Special thanks to ACF Fiorentina for continuing to believe in this beautiful and fruitful partnership," says Alessandro Cellai, General Manager of Vallepicciola. He also extends gratitude to Stilli Solutions for creating a custom setup that captures the essence of our winery in Pievasciata, Castelnuovo Berardenga, and brings it into the stadium.

Cellai adds, "Our winery welcomes thousands of visitors each year, and it's an honour to welcome new guests to the Vallepicciola Wine Club."

After announcing last December its role as Official Wine Partner of ACF Fiorentina, Vallepicciola is ready to kick off a new season, hoping for success for both Vallepicciola and Fiorentina.